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Briarwood Flowers would love to fill your wedding day with blooms. We are totally crazy about our couples and believe that your wedding day is so important because it kicks off this wild, lifelong adventure called marriage.

Our Story

Briarwood Flowers, LLC was started in Madison, WI in 2018 by Delaney Peterson and her husband Brandon. Delaney caught the flower bug during an internship on a flower farm after college in 2013, where she learned about the fun and business of growing specialty cut flowers (and hanging out with farm cats and chickens). When Delaney and Brandon were first dating, they worked weekends together at a local flower farm in Wisconsin and figured out they made a pretty fabulous team.

When the two got engaged, they decided to be totally wild and grow the bulk of their own wedding flowers. While the endeavor was a little nuts on top of all the other wedding-planning chaos, the result was a smashing success and propelled them to move forward with their dream of owning their own flower business! Briarwood Flowers is named after the neighborhood where Delaney and her sister McKenna grew up, a nod to our roots (get it? roots?).

How We Work

These days, Delaney spends most of her time dreaming up whimsical, wild floral designs, chatting with the amazing clients that work with Briarwood Flowers for their weddings and events, starting more flower seeds than we ever have room for, and getting dirt permanently stuck under her fingernails out in the field.

Brandon rocks the socks off of figuring out mechanics for cool installations, wrestling rocks out of the tiller when it gets stuck in the flower field, taking care of business operations, and crafting things for the farm and the business with his mad woodworking skills. Custom-built arches, anyone?

McKenna, though she currently lives way too many states over, helps keep us on our social media game and spreads the flower love to the West Coast.

What We’re About

Briarwood Flowers would love to fill your wedding day with blooms. We are totally crazy about our couples and believe that your wedding day is so important because it kicks off this wild, lifelong adventure called marriage.

At the end of your wedding, if you said the “I do’s” and did the kissing, that’s all that really matters! BUT who doesn’t also love the opportunity to fill a day with gorgeous blooms, amiright? We source from our own field and from local growers whenever we can, and are here to make wedding flowers the easiest part of planning your day!